An ESTO award-winning series produced in collaboration with VISIT FLORIDA, "Florida's Table" profiled a variety of chefs and restaurateurs throughout the Sunshine State, giving viewers an inside look at Florida's impeccable culinary scene. The content strategy was rooted in social trends and travelers' interest in cultural experiences. The narrative-driven, docu-style video series covered 17 unique locations over four seasons, including Northeast, Northwest, Southeast, Southwest, Florida Keys, and Central Florida. The series was a huge success, with out-of-state arrivals representing over 50 different DMAs.



























